POL300H1 Lecture Notes - Lecture 10: Walmart, Brand Loyalty, Global Governance

• School: UTSG
• Department: Political Science
• Course: POL300H1
• Professor: Gerald Bareebe

Document Summary

Who is an environmentalist: greenpeace volunteer, world bank economist, what about the corporations themselves, they act as a partner for change, not only the opponent, we might think of the protestors standing outside. Brands: what is a brand, commonly identify by a label or a logo and the value that consumers associated with it, how consumers see the image, example: volvo safety, nokia connecting people, wal-mart saving money. If there"s (cid:373)a(cid:374)(cid:455) produ(cid:272)t, ha(cid:448)i(cid:374)g thi(cid:374)gs like sustai(cid:374)a(cid:271)ilit(cid:455) (cid:272)o(cid:373)(cid:373)it(cid:373)e(cid:374)ts could make you stand out: brand reputation being seen in a certain way by consumer. If they make decisions the parent company does not make is a strategic decisions of potential consumers. It"s (cid:373)ore e(cid:454)pe(cid:374)si(cid:448)e for (cid:271)ra(cid:374)d [orga(cid:374)i(cid:272)/pre(cid:373)iu(cid:373) for a parti(cid:272)ular ki(cid:374)d of (cid:271)ra(cid:374)d that"s (cid:373)ore desira(cid:271)le tha(cid:374) others: brand loyalty as part of big decisions on consumers decisions. If ngo as no longer in control of partnering with a corporation that are doing terrible things, there are risks involved.