PSY220H1 Lecture Notes - Lecture 4: Implicit-Association Test, Classical Conditioning, Observational Learning
Document Summary
A person s evaluation of a person, object, or idea. Actions or observable behaviour toward the attitude object. Attitudes which we consciously endorse and can easily report. Attitudes which are involuntary, uncontrollable, and at times nonconscious. Just ask people how positively or negatively they feel towards an attitude object. People may not always honestly report their explicit attitude because they want to present themselves in a positive light. People are not aware of their implicit attitudes. Then repeatedly present cs followed by an ucs. After repeated presentations the cs elicits the response. A basic form of learning in which individuals acquire new forms of behavior as a result of observing others. Imitate these attitudes and behaviours and eventually adopt them as out own. We look to others to determine whether our view of social reality is correct. To the extent to which our views agree with those of others, we tend to conclude that our ideas are correct.
