PSY435H1 Lecture : PSY435 LEC3.odt
Document Summary
Nicholas the hidden influence of social networks video. By changing context, you immediatly change people"s behaviour, people"s beh. People are generally going ot follow context, then emotions, then rationality. People need to feel first and then change, they dont need to understand it. People tend to difault to what sounds smart. Important to cater to people"s feelings, not rationality. Important to activate people"s emotions so they become more enganged, will make them more engaged than having them simply understand your point. A lab developed a game to hammer through the idea of how important it is to stick to you cancer treatment. Results - the effect didn"t differ btw those who completed 2 levels and 20 levels, Experimenters sepculate this - playing the video games changed their emotions, taking drugs reminds you of being a cancer kid, but the game allowed you to be emporowed basically this game appealed to their emotions.
