PSY220H1 Lecture : Persuasion, Cognitive dissonance, etc.
Document Summary
Implicit predict automatic bahav better, and questionnaires better precit contr olled behaviour. The correlations between attitude and behav tend to be modest at best and someti mes dissapointing. Our attitude are just one piece of the puzzle: attitude toward behav, social norms, perceivd control over behav. When the three things work together, act on attitude. Bottom line - one"s attitude is only part of the puzzle. Social norm - the biggest predictor of a person"s vote is their neighbours vot e. If it relates to own religious philosophical values. Half the subjects had a mirror and the other half didnt. Found that those who had a mirror in the room exhibited more correspondence betw een attitude and behav. Mirrow heightens self-awerenenss - and part of this awareness includes accesibil ity of one"s core attitudes. Ppl are only persuaded if they understand and rationally process the msg. Petty: a dual-process model, central route, peripheral route.
