PSY322H1 Lecture Notes - Lecture 5: O. J. Simpson, Lexical Decision Task, Implicit Stereotype
Document Summary
Can determine which stereotype is activated and which is inhibited. When under cognitive load then it might facilitate stereotype. Depending on priming and context, then will lead to some inhibitions of stereotype competing stereotypes: biased interpretation stage in which personal control is there and the prejudice can be seen. The initial stage is the unconscious stage of processing. Depending on whether you endorse or reject the stereotype, then you would either be motivated to apply stereotypes or attempt to suppress the stereotypes. They might not stop thinking about the stereotype, but they might attempt to suppress the stereotype: discriminatory response towards people that is affected by social norms (social control). Some norms say that it is alright to be prejudiced and some says that it is not alright. Thus you might not be comfortable with something but you might not want to say that it is inappropriate. You also might want to conceal your prejudices in an egalitarian society.
