PSY333H1 Lecture Notes - Health Belief Model, Health Action Process Approach, Transtheoretical Model
Document Summary
Behaviour change: attitudinal approaches to health bhvr change, social cognition models, stage-based theories & models, attitude change & health bhvr. Assumes that if we give people correct info about the possible effects of their poor health bhvrs, they may be motivated to change in a healthy direction. Educational appeals: make the assumption that correct info will lead to change. Persuasion: the attempt to change people"s attitudes & beliefs. Attitude: a cognition in which a person evaluates some object or idea. Effective communications are: colorful & vivid, avoid stats & jargon, messenger should have credibility, likable, trustworthy (similar, beginning & end should have strongest argument. Primacy & recency effect: short, clear, direct, explicit, explicit conclusions, extreme but not too extreme, emphasize potential risks (illness detection bhvrs) or potential benefits (health promotion bhvrs) Receptive to change: give only favourable pts. Not receptive to change: discuss both sides of the issue: since they would become defensive.
