PSY427H1 Lecture Notes - Scale-Invariant Feature Transform

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Will be relearning what has already been learned about media. Critical distance this is about weighing and discerning, attempt to sift out what about this is. -> taking something that is an object/ event and relating it, not to be confused with being good, what about it is bad negative. -> trying to achieve a distance enough to be able to see and analyze properly. Ads are objects that must be read, Texts involve arbitrary causal of meaning (check this cuz i"m unsure) The meaning of an object is one that goes beyond the object3. An isolating utterance connected to something else of significance (in context) is what gives it meaning. When a text is produced and it has a communicative dimension, it is sending a message. Trying to take the background and making it transparent. When decoding, we prefer the dominant encoding, (we replicate in reverse fashion what was presented to us --- umm maybe not worded well)

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