PSY435H1 Lecture Notes - Lecture 3: Superorganism, Overfishing, Social Capital
Document Summary
Today"s topic: depressing as hell!!!: setting the stage, building the frame for the realistic problems for sustainability. If you don"t grasp this frame, you"re basically wasting your time. Recall last class: social marketing: things are getting really bad, people don"t like bad things, the badder the stuff the more people won"t engage. One of the things that"s going on is helping env advocates to address the psychological resistance: first we are going to talk about the challenges associated with this. Nicholas christakis: the hidden influence: 15yo ago, speaker was a doctor, widower effect. If speaker dies, women has higher chance of dying: speaker was taking care of a patient with memory loss . Those that were taking care of the patient were drained, exhausted and depressed: one of the kin of the patient called doctor and how he was suffering from the pain caused by friend. Tells you that the widower effect is not restricted to husbands/wives.
