RSM100Y1 Lecture : RSM 100 Congruence Framework Lecture Notes

• School: UTSG
• Department: Rotman Commerce
• Course: RSM100Y1
• Professor: John Oesch

Document Summary

Traditional sources of competitive advantage: product or process technology, protected markets (regulation, financial resources, economies of scale, management of work force. Formal organization: rules that are written down. Informal organization: rules that are commonly known through the grape vine . Congruence take-aways: org as system; elements of the system must fit together. How the organization will configure its resources against demands, constraints, and opportunities presented by the environment within the context of history. Some parts of this space are crowded (ports, shipping lanes) Blue ocean strategy seeks the parts of the space where competitors are not present. Rivalry among competitors: competitors trying to win (cutthroat, intense, moderate, weak, intense when: lots of firms, demand has steadied, high storage costs, high fixed costs, customers can switch easily. Substitute products: affects demand, hurts prices (eg. Digital cameras: allows customer to compare and switch (eg.