RSM100Y1 Lecture Notes - Lecture 13: Marketplace (Tv Series), Mga Entertainment, Peer Pressure
Document Summary
A marketing strategy in which adult products and attitude are pushed on younger kids. Bear in mind, there is a demand for these products from this market. Training people to think in a specific way. What do you think of mga entertainment marketing bratz dolls to children as young as 4 years. Children want to be looked like bratz dolls. The longer the children look at the dolls, the more they want to be like them. Example: steve jobs didn"t buy his kids ipad. Personal notes: cbc marketplace video case - buying into sexy *hint. Clothes sellers use sex stuff to attract children to buy their stuff. Kids don"t want to be kids; kids want to be looked sexy; kids think sexy is cool. . 7 billion are spent to buy sexy stuff. 280 images are seen in one day by amanda.
