SOC202H1 Lecture Notes - Lecture 3: Social Forces, Determinism, Intertextuality
Document Summary
Folk cultu(cid:396)e: (cid:862)cultu(cid:396)al p(cid:396)odu(cid:272)ts a(cid:374)d p(cid:396)a(cid:272)ti(cid:272)es that ha(cid:448)e de(cid:448)eloped (cid:449)ithi(cid:374) a pa(cid:396)ti(cid:272)ula(cid:396) community or socially identifiable group and that are communicated from generation to ge(cid:374)e(cid:396)atio(cid:374) a(cid:373)o(cid:374)g people (cid:449)ho te(cid:374)d to (cid:271)e k(cid:374)o(cid:449)(cid:374) to ea(cid:272)h othe(cid:396)(cid:863) (cid:894)p. (cid:1011)&(cid:1012)(cid:895). Mass culture: (cid:862)p(cid:396)odu(cid:272)ed fo(cid:396) a(cid:374) u(cid:374)k(cid:374)o(cid:449)(cid:374), dispa(cid:396)ate audie(cid:374)(cid:272)e depe(cid:374)ds o(cid:374) ele(cid:272)t(cid:396)o(cid:374)i(cid:272) (or mechanical) media to convey its message to the largest possible audience in order to se(cid:272)u(cid:396)e (cid:373)a(cid:454)i(cid:373)u(cid:373) p(cid:396)ofit, (cid:449)hi(cid:272)h is the ulti(cid:373)ate goal(cid:863) (cid:894)p. (cid:1012)(cid:895). To the mass/folk division, fiske adds a thi(cid:396)d te(cid:396)(cid:373): (cid:862)popula(cid:396) cultu(cid:396)e(cid:863) Culture which has been meaningfully integrated into the everyday lives of consumers. The act of turning mass media into popular media involves, (cid:862)the active process of ge(cid:374)erati(cid:374)g a(cid:374)d circulati(cid:374)g (cid:373)ea(cid:374)i(cid:374)gs a(cid:374)d pleasure(cid:863) Fiske argues that once magic happens and it goes from a song on the radio to apart of so(cid:373)eo(cid:374)e"s life, it (cid:271)e(cid:272)o(cid:373)es (cid:272)ultu(cid:396)e. When we hear a song on the radio (cultural resource) vs. when we sing the song in the shower (meaningful practice).
