SOC393H1 Lecture Notes - Lecture 5: Class Stratification, Social Stratification, Different Class
Document Summary
Consumer society lecture 5 rich and poor: paper is 2000 words max, how different kinds of people use goods and services to signal belonging, four different social influences on spending: Four distinctions influence spending: income, gender, race, and country. People belong to a certain social class, whether they know it or not so(cid:272)ial (cid:272)lass affe(cid:272)ts people"s life (cid:272)ha(cid:374)(cid:272)es, their housi(cid:374)g, (cid:374)utritio(cid:374), health and state of mind. People with different class have different life chances: the importance of income: People of all incomes have learned to want the same consumer products. From birth onward, children learn to want advertised expensive brand of foods, clothing and so on. From childhood onward, people use consumer products to signal their class position, or to obscure it. The gap between wishes and possibilities poses problems for poorer people. The problems create family conflict, peer conflict and low self-esteem (stemming from the inability to purchase desired products).
