SOC393H1 Lecture Notes - Lecture 1: The Lonely Crowd, Industrial Revolution, Media Culture
Document Summary
Consumer society lecture 1: final exam is cumulative; tests are not cumulative, exams are multiple choice; essay will be 30% of your grade, best selling sociology book: the lonely crowd. Widely read by people in society, had a powerful message that interested people. About an attempt to describe development of american society at that time, a new way at looking at the world. Three main types of character: tradition directed, inner directed, and other directed. Movement in american society through these three types of character. In modern society the other directed character is more common than the other two: from tradition directed to inner-directed: The authors trace the evolution of north american society from tradition directed culture. Inner directed people lived and acted according to an inner sense of right and. The lived according to rules they had learned in childhood. Felt confident about rightness of these rules.
