SOC102H1 Lecture Notes - Lecture 4: Cultural Imperialism, Social Network, Trans-Cultural Diffusion
Document Summary
Soc102h1 lecture 4 flows: representatives of old order find new ideas threatening. 3) who adopts and acts on new ideas: change from globalization: Historically powerful societies have controlled flow in the world. Peripheral send people to semi or core states. Core states send manufactured goods, armies and capital to peripheral states. Powerful societies are still sending ideas to less powerful societies. There is imbalance in info among core, semi and peripheral. More powerful nations control direction of informational flow. They censor and impose their own ideals on the info (mass media) The corporate and national bodies have reduced ability to control info. Standards are developed with hopes of achieving a common goal. Globalization is cultural imitation and is denied locally from outside ideologies. Example: local versions of communism in russia, china and cuba. Outside ideas often changed for local use such as hollywood and bollywood. Key institutions play important role as successful cultural diffusion requires help from authorities.
