SOC200H1 Lecture Notes - Lecture 8: Social Desirability Bias, Missing Data, Nomothetic
Document Summary
If you have a question about politics above it you will bias the answers to who they talk about poli- tics with. (matters the most in interviewer surveys) ~people can provide you with feedback, you can also avoid measurement error. No response from people we contactand people who don"t answer all of the questions. Researchers may chose to analyse/reanalyse data collected by others . It may not be done in a way that suits your purposes. Useful in describing the characteristics of a large population. Many questions can be asked on a given topic. Can seldom deal with the context of social life. We can isolate and add up the effects of individual variables. Important to accurately see correlation, even at the expense of being less able to rule out spuri- ousness. Interested primarily in the usual pattern, not variation or the exceptions.
