SMC103Y1 Lecture 9: SMC291 - Lecture 9

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Negotiated (understand hegemony and method but also feel need to watch in divergent way) Bardie television : way tv functions in modern society analogous to bar function in primitive. Value implicate members to share dominant value of society. Celebrate, justify doings of world s knowledge system. Ensured culture at large at its adequacy, ideological and share with members that culture works. Expose inadequacy which may change world i. e. change in evn modify conditions. Transmitting means of cultural membership (+ from past to future) Media transported, socializing, informatinal and as entertainment, aesthetic (communications view vs ritual view) Horace newcomb and paul m. mirsch, television as a cultural. We suggest that in popular culture generally, in television specifically, the raising of questions is as important as the answering of them . Indeed, it would be startling to think that mainstream texts in mass society would overtly challenge dominant ideas. But this hardly prevents the oppositional ideas from appearing.

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