SMC219Y1 Lecture Notes - Lecture 23: Marshall Mcluhan, Offset Printing, False Consciousness
1 Dec 2017
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Respond in ink - black or blue. 1st 7 questions = 1 mark each - t or f (history) - need to know chronological order. 10 questions = 1 mark each - fill in the blank (will be given term - put in correct theorists - last names) 4 short answer questions = 2 marks each - 2 on theorists; 2 on history. 2 main components to any message: sender, receiver. Flaws: definition of noise = narrow (not just mechanical) Oversimplification of feedback - can turn receiver into sender. Media metaphorical and physical extension of senses. 2 basic kinds of media: hot (don"t need participation - movies) and cool (takes energy; work to understand it, active - black and white tv) World developed in two stages: technographical age (world = dependent on print), electric age. Flaws: instrumentalism (too much reliance on a single concept to explain how entire world works); opacity (makes it unclear - claims to be intentional)
