WGS160Y1 Lecture Notes - Lecture 7: The Beauty Myth, Sut Jhally, Aerospace Engineering

• School: UTSG
• Department: Women and Gender Studies
• Course: WGS160Y1
• Professor: Jude Larkin

Document Summary

The beauty industry: representation: what is it and why is representation a feminist issue, representing ideal bodies, gender and the commodity - image system, the male gaze, feminist consumerism, critiquing the beauty myth (kang) Terms: representation; commodity-image system; the male gaze; the dove campaign; Feminist consumerism; the beauty myth (and the critique of it) Sally jhally on the ubiquity of advertising images. Reading representations is an important critical skill: they actively produce gendered meanings, with significant implications for how we come to see ourselves (cid:862)whe(cid:374) (cid:449)e look at a(cid:374) ad, (cid:449)e de(cid:272)ode its la(cid:374)guage (cid:449)ithout thi(cid:374)ki(cid:374)g too (cid:373)u(cid:272)h a(cid:271)out it. I(cid:374) (cid:449)o(cid:373)e(cid:374)(cid:859)s studies (cid:449)e tur(cid:374) that al(cid:373)ost u(cid:374)(cid:272)o(cid:374)s(cid:272)ious pro(cid:272)ess into an awareness of the ways the i(cid:373)ages a(cid:374)d (cid:449)ords gi(cid:448)e us i(cid:374)for(cid:373)atio(cid:374) a(cid:271)out ge(cid:374)der a(cid:374)d (cid:272)ulture(cid:863) (cid:894)i(cid:374)derpal gre(cid:449)al & Represent (oed) (1) to stand for, symbolize, substitute for. (2) to describe or depict something, place a likeness of it before us in our mind or imagination.