WGS385H1 Lecture Notes - Lecture 4: Joe Fresh, Neoliberalism, American Apparel
28 Nov 2016
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Ad infers maks is oppressed by muslim/bengali home life - liberated as a worker at. Who is ad targeting? young consumer women in the middle-class - liberal feminists. Rana plaza - global solidarity not covered, they didn"t want people to boycott joe. Fresh, they wanted better working conditions - no historical context about why situation in bangladesh is like that. Hester einstein (2010) - capitalism use of women"s labor to elaborate neoliberal agenda. Strategic deployment of ideas about women"s liberation and empowerment to maintain economic and political power, both at home and abroad. Leads to the spread of us economic dominationation (but also de-industrialization of economy) Minimize government interaction in economy but at the same time expanding the police force and prisons. Colonies provide raw materials which are manufactured in europe into finished goods and sold back to colonies. Under neoliberalism, production is also moved offshore to global south and finished/manufactured goods are sold in global north.
