STEN 1000 Lecture 6: Practice Case Notes
16 Aug 2019
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Problem identification (root cause and symptoms): the brrrd"s heyday had come and gone. The media attention generated by the product"s novelty had died down, and in spite of incremental technologies improvements, sales were slipping. For alexis products to survive, steph needed to either come up with another hit quickly or formulate a cohesive strategy to take on the language-learning market as a serious competitor. Unique selling point is fun as a language-learning tool, it has significant shortcomings. When sales had sunk to . 5 million and a hoped-for distribution relationship with best. Buy fell through, the board meetings started to become more contentious. "the investors want to know whether to keep their money in or not," Issue/situational analysis (strategic implications): turn the brrrd into a gateway to a suite of language offerings that can really compete with. People buy the brrrd because it"s a blast to talk to, and maybe they learn a little.
