Sociology 2172A/B Lecture Notes - Lecture 9: Subliminal Stimuli, Sut Jhally, Jerry Maguire
31 Mar 2016
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Example 2: nike made an ad for the london olympics by featuring ciies named london and athletes without ever actually referencing the olympics. Played with the rules and got away with it. Wilson bryan (1970"s) look at embedded images of sexual imagery: idea was that embedding sexual images into ads would enice customers to buy. Pratkanis & greenwald: sub-threshold simuli: anything beyond the threshold of the conscious mind. Ex: eat popcorn and drink cola : masked simuli: the message is masked. Ex: bright lashing light overpowers message so you don"t really recognize what its saying: unatended simuli: embedded messages ex: fallic symbols in ice cubes, figurally transformed simuli: not used oten blurred images. 70% of people say that they believe subliminal messages are in ads and that they believe they are efecive. 60% of people think ads are an insult to our intelligence. Abc has a policy against subliminal adverising.
