CMAF 1010 Lecture Notes - Lecture 8: Vertical Integration, Socalled, Nyan Cat

• School: University of Windsor
• Department: Communication, Media and Film
• Course: CMAF 1010
• Professor: Kyle Asquith

Document Summary

General definition in textbook (page 305) (cid:862)the processes by which social, cultural, political, and economic relations extend further than ever before, with greater f(cid:396)e(cid:395)ue(cid:374)(cid:272)(cid:455), i(cid:373)(cid:373)edia(cid:272)(cid:455)(cid:863) Ne(cid:449)s as a glo(cid:271)al (cid:862)(cid:272)o(cid:373)(cid:373)odit(cid:455)(cid:863) to (cid:271)u(cid:455) a(cid:374)d sell. Notio(cid:374)s of (cid:862)pla(cid:272)e(cid:863) (cid:272)ha(cid:374)gi(cid:374)g, (cid:271)ut pla(cid:272)e still (cid:373)atte(cid:396)s as do related ideas of nation state, national identity. Despite being agents of globalization, media also give us a sense of place, even national identity. Be(cid:374)edi(cid:272)t a(cid:374)de(cid:396)so(cid:374)"s (cid:272)o(cid:374)(cid:272)ept of (cid:862)i(cid:373)agi(cid:374)ed (cid:272)o(cid:373)(cid:373)u(cid:374)it(cid:455). (cid:863) A nation is something imagined, because even in the smallest nation, we can never know all other citizens. Importance of media, from sports to news, in producing these imagined communities with simultaneous viewing/consumption. Core debate when considering global media and culture. Global media viewed as a one-way street, flowing from dominant nations to subordinate ones. Most often means american media imperialism. (cid:862)a(cid:373)e(cid:396)i(cid:272)a(cid:374)izi(cid:374)g(cid:863) the (cid:396)est of the (cid:449)o(cid:396)ld (cid:449)ith (cid:448)alues of (cid:272)o(cid:374)su(cid:373)e(cid:396)is(cid:373), i(cid:374)di(cid:448)idualis(cid:373), capitalism, and military. Department of defense involvement in hollywood, spreading american military ideals.