CMAF 3810 Lecture 1: Advertising and Early Consumer Culture
4 Jul 2015
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Marxist realization thesis: marxist argument that advertising and capitalism go hand in hand, capitalism is growth oriented and needs advertising to realize growth tendencies, capitalism does not stand still there is always more and so capitalism needs advertising to realize these growth tendencies, capitalism"s productive capacity is so great that it threatens its own existence. In consumer culture, labour now hidden and obscured: advertising replaces true essence with other meanings, apple and foxconn outsourced production of ipad, iphones, etc, ongoing concerns about sweatshop labour conditions, yet, apple products are imbued with other meanings through advertising/branding, ad example: facetime. Changes in advertising style: evolution of advertising style, from 1880s to 1920s, early advertisements focused on product, production processes, production facilities, and owners, advertising agencies took over creative work at the very start of the 1900s, correcting the producer"s self centered myopia. , new style of advertising by 1920s with help of ad agencies:
