CMAF 3810 Lecture 3: Advertising and Media

• School: University of Windsor
• Department: Communication, Media and Film
• Course: CMAF 3810
• Professor: Dr.Asquith

Document Summary

Game rigged after sole sponsor (geritol) did not like the first episode: this show set off the quiz show scandals the entire 1950s game show era ended with this show, the first show was broadcasted honestly; it didn"t have any kind of drama or tension buildup so the sponsors said they wanted to see something more entertaining. And from that moment on the show was rigged: contestants were actually cast, given clever things to say to the host, they were coached to pause, the wipe their brow, just to build television drama, a contestant brought in investigators and it ended up becoming a federal government case, it went against the american trust to find out the show was actually rigged because sponsors wanted it that way, as a result of the grand jury there were many charges laid, but most importantly it changed the way of advertising.