Business Administration 1220E Lecture Notes - Lecture 29: Accounts Payable, Brad Paisley, Adwords

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: Trina Ruthes

Document Summary

Business 1220e- lecture 29- internal and external analysis (mackenzie and marr guitars) Endorsement: worked in the past with the dragon"s den appearance, advertisement budget of /month may not be enough to score a huge endorsement deal with someone like brad paisley. January and february, sales doubled from previous years but were still short of monthly sale goals of 100 guitars or million in annual revenue. They have very tight cash flows as they have no accounts payable. They must pay their suppliers upon placing an order. They found true success only on dragons den. Can still leverage the fact that their guitar was preferred over the quality of others on. They saw a sharp decline in sales when the episode was removed. They require a lot more promotion for the new guitar and existing guitars to reach their sale targets. Extremely reliant on suppliers in china with capacity of 100 month.