Business Administration 1220E Lecture Notes - Lecture 3: Stereotype, Social Identity Theory

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: Tony Francolini

Document Summary

Perception- the process of interpreting the messages of our senses to provide order and meaning to the environment. Perception has three components; a perceiver, a target that is being perceived, and some situational context in which the perception is occurring. Perceiver: one of the most important characteristics of the perceiver that influences his impressions of a target is experience. Emptions such as anger, happiness, or fear, can influence our perceptions. Perceptual defense: the tendency for the perceptual system to defend the perceiver against unpleasant emotions. (see what we want to see, hear what we want to hear) Target: perception involves interpretation and the addition of meaning to the target, and ambiguous. Situation: the most important effect that the situation can have is to add information about the target. A theory that states that people form perceptions of themselves based on their personal characteristics and memberships in social categories.