Business Administration 1220E Lecture Notes - Lecture 5: Gracie Barra, Fanshawe College, Normal Good

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: All

Document Summary

This report was written in an effort to respond and make recommendations for belkalem with regards to his objective of increase 40% enrolment in gracie barra london. After analyzing internal and external factors, and consumers and competitors, it is concluded that belkalem should make the following changes: Set target market as females in london who are physically active. Use 2 seventies sized ltc transit and 290 premium direct mails advertisement. Set the fee for adult-gym membership . First, the expansion is inevitable associating with the objective of increase enrolment. As calculated, the net earnings, in 2013 and in 2014 show that belkalem will be able to afford the cost in future; there is no reason for belkalem to reject the chance. Also, offering gym equipment will attract more customers and build good market image. The females were chosen as the preferred target consumer over males, children and university students for several reasons.