Business Administration 1220E Lecture Notes - Lecture 7: Financial Statement

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: All

Document Summary

Title page 1 page: name, student number, date, instructor name, section number. Executive summary 1 page: summary of your entire report (may be single spaced) Report 8 pages: double spaced, 12-point font, time new roman, 1-inch margins. Analysis strengths & weaknesses, threats & opportunities, implications for marketing challenge. Industry analysis pest: implications for marketing challenge. Summary tables that present financial data and results. Script / dialog for tv spots, commercials, jingles or radio ads. Recommendations (4 ps can be combined first place you will begin making recommendations) Objectively defend your recommendation qualitatively and quantitatively; link to marketing challenge. Exhibits 3 pages, optional (may have more than one exhibit per page).