Business Administration 2257 Lecture Notes - Lecture 1: Job Security, Swot Analysis, Marketing Mix

• School: Western University
• Department: Business Administration
• Course: Business Administration 2257
• Professor: Eleni Petrou

Document Summary

Mike bellafa(cid:272)ia, (cid:1006)(cid:1007) (cid:455)ea(cid:396)s" old, (cid:449)as (cid:373)ade the sto(cid:396)e (cid:373)a(cid:374)age(cid:396) (cid:894) m(cid:895) of the food(cid:272)o ltd (cid:894)fc(cid:895) at scott & Vine location only three months after graduating from uwo business school. His family and he originally intended to have him gain experience by starting at various departments and various locations and then work his way up. After all, this location is losing money at the rate of k per week. There were many problems the new sm faces, including demoralized employees, managers and employees not doing their jobs right, fierce competition, and head office not giving enough support. To (cid:373)ake thi(cid:374)gs (cid:396)ight, mike"s thought (cid:449)as to i(cid:373)p(cid:396)o(cid:448)e the (cid:373)a(cid:374)age(cid:373)e(cid:374)t a(cid:374)d to g(cid:396)o(cid:449) (cid:272)usto(cid:373)e(cid:396) (cid:271)ase. He is also wondering how to handle layoffs while improving the balance sheet. Among other things to consider were morale improvement, customer service improvement, and utilizing weekly meetings: problem statement (contributor: si tang)