Business Administration 2257 Lecture Notes - Lecture 11: Pizza Pizza, Pita Pit
8 Feb 2016
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Document Summary
What are the most important issues hs should consider: Lunch time rush between 11 am to 2 pm on weekdays fresh ingredients. Price sensitive, but willing to pay for more if service and freshness expectation were met. Most important criterion: freshly faculty and stafs) service prepared food, resembling a home-cooked meal accessibility, prefer locations close to their offices. Have more time to purchase a meal, but their lunch breaks usually are during students lunchtime rush. Hs should consider the speed of service, freshness of ingredients, price, location, and also how to better deal with lunch time rush: analyze profitability of each restaurant in centre spot. *excel worksheet is attached in a link at the bottom of page. Mr. sub is ranked second last for having low profit. Pita pit is incurring a net loss due to low sales and high food costs, salaries and benefits.
