Business Administration 1220E Lecture Notes - Gracie Barra, Viral Marketing, Aikido

• School: Western University
• Department: Business Administration
• Course: Business Administration 1220E
• Professor: Eric Silverberg

Document Summary

With newfound commitment to his company, fateh belkalem faces the main marketing challenge of maximizing future enrollment at gracie barra london. Specifically, he has the target goal of increasing enrolment by forty percent for this upcoming year. Through the achievement of this objective, belkalem is confident that gbl will become the leader of the bjj market. There are many competitors in the brazilian jiu jitsu market in london; however, none of them had pursued the female market. With males and children as existing clientele groups and university students being seasonal with high turnover, females were the logical choice. It was in the best interest of belkalem to pursue this new market to ensure that his enrollment would not only reach his short-term goal, but also inject new clientele into his company in the long-term. Since females took bjj for physical fitness, gbl"s largest competitor was adrenaline.