Digital Communication 3209F/G Lecture Notes - Lecture 1: Acxiom, Earned Media, Confirmation Bias
28 Mar 2017
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Document Summary
Attention economy- a system where people"s attention has economic value. Information regime- collective agreements that are codified in payment schemes, contracts, standards, processes and expectations. Offer incentive for people to send in content to you. Unique views- based on ip address, a different ip address is a different view. Reach- number of people who have actually seen it. Frequency- number of times a person has seen it, have to see something 3-5 times before you remember it. Attention economy- attention has the value, allows us to reach people and an audience to sell to. Johnson and johnson- babycentre. ca was built so they could run ads. Facebook live- you get a notification for when someone goes live barrier to entry when getting people to interact with you social- pleasant companionship, cooperative and interdependent, rank or status in a network of society. Instant messenger (aol) was the fore runner to all chats.
