Digital Communication 3209F/G Lecture 9: 9
14 Dec 2019
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Marketing: guertin | dc3209 | western university | 21 mar 19. Citations for quora: use parenthetical footnotes -- comme a [1] - in the text and at the end of your document complete the citations like this: [1] lanier, jaron. York: henry holt, 2018. p. 15: [2] noble, safiya umoja. Final exam 2 hours: multiple choice (25%, short answer some choice - identify (author or speaker, title) and explain the significance of 5 marks each (25%, essay make an argument. Write in formal essay style, including full sentences and references to course readings/viewings (50%) Edward bernays in the century of the self (part 1) by adam curtis (recommended) https://www. youtube. com/watch?v=dnpmg0r1m04. Public relations is the foundation for marketing, branding, and sales campaigns. Michael serazio and brooke erin duffy explore the evolution of media marketing from top-down communication to bottom- up in social media marketing . Co-creation becomes a standard, effective strategy in social media.
