Economics 1021A/B Lecture 11: Chapter 11

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ECON 1021A/B Full Course Notes
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ECON 1021A/B Full Course Notes
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The firm makes many decisions to achieve its main objective: profit maximization. Other decisions are easily reversed and are less critical to the survival of the firm, but still. Some decisions are critical to the survival of the firm. Some decisions are irreversible (or very costly to reverse). influence profit. All decisions can be placed in two time frames: the short run, the long run. Other resources used by the firm (such as labour, raw materials, and energy) can be changed. The short run is a time frame in which the quantity of one or more resources used in in the short run. For most firms, the capital, called the firm"s plant, is fixed in the short run. The long run is a time frame in which the quantities of all resources including the plant size can be varied. If a firm"s plant has no resale value, the amount paid for it is a sunk cost.

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