The HSBC Bank International Limited selected its advertising agency because that agency was “always
sensitive to the possibilities that something might not translate well or may offend superstitions about
colours or numbers.” This is an example of how _____ forces affect marketing.
p. 35 - Since Canada is since such a multiethnic society, marketers need to be aware of different
opportunities for specific ethnic groups.
When Ford, the main employer in St. Thomas Ontario, closed down their
manufacturing plant in September of 2011, which of the following was mo