Economics 2150A/B Lecture Notes - Lecture 2: Corn Syrup, Net Impact, Demand Curve

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Uyu6yt\Econ 2150
Chapter 2 Textbook Notes
Sept. 18 2017
Chapter 2: Demand and Supply Analysis
Model of perfet opetitio ko as a odel of prie takig ehaiour eause the
trasatio of eer idiidual uer/seller is so sall the eah take the arket prie
as given when making decisions
Demand Curves
Tells us Q buyers are willing to purchase at different prices
Derived demand = it is derived from the production & sale of other goods
o Eg) high-fructose corn syrup demand incr. when demand for pop incr.
(intermediate good)
Direct demand = demand for the good itself
Demand curve tells us highest price the market will bear for a given Q or supply of
output
Factors that affect QD:
o Prices of related goods
o Consumer incomes
o Consumer tastes
o Advertising
Imagine all these factors are fixed when we draw demand curve
Slopes downward the lower the price, the greater QD
Law of demand = inverse relationship between price and QD
Supply Curves
Tells us Q suppliers are willing to sell at different prices
Constructed from the sum of supply curves of all individual suppliers
Slopes upward the higher the price, the more suppliers are willing to offer
Law of supply = positive relationship between price and QS
Factors that affect QS:
o Prices of factors of production
o Prices of other goods that sellers produce
Market Equilibrium
Where demand and supply curves intersect
At any other price, pressures exist for price to change
Excess supply = QS > QD
Excess demand = QD> QS
Shifts in Supply and Demand
To do a comparative statics analysis, determine how an exogenous variable affects D or
S
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Represent this change by shifting in either curve
Shifts will change equilibrium
Incr. D + no change S = higher equilibrium P and Q
Decr. In D + no change S = lower equilibrium P and Q
Incr. S + no change D = lower equilibrium P and higher equilibrium Q
Decr. S + no change D = higher equilibrium P and smaller equilibrium Q
Shifts in BOTH Supply and Demand
Net impact on equilibrium depends on the magnitude of each shift as well as the shapes
of the curves
Price Elasticity of Demand
Measures the sensitivity of QD to price
Denoted Q,P
% change in QD brought about by a 1% change in price
Q,P = % ∆ Q / % ∆P ………..or………. = ∆Q/∆P  P/Q
elasticity = 0 perfectly inelastic demand
o QD is completely insensitive to price
elasticity between 1 and -1 inelastic demand
o QD is relatively insensitive to price
Elasticity = -1 unitary elastic demand
o % incr. in QD equals % decrease in price
Elasticity is between -1 and - elastic demand
o QD is relatively sensitive to price
Elasticity = - perfectly elastic demand
o Any increase in price results in QD decreasing to 0
o Any decrease in price results in QD increasing to infinity
For any 2 demand curves that cross at a particular point, the flatter of the 2 curves is
more elastic at the point where they cross
Price elasticity of demand is important for:
o Deciding how to price products
o Determining structure and nature of competition within industries
o Determining effect of various kinds of gov. interventions
Elasticities Along Specific Demand Curves
Linear Demand Curves
Represented by = 
o A and b are positive constants
a embodies effects of all the factors other than price that affect demand
b reflects how the price of the good affects the QD
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ECON 2150A/B Full Course Notes
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ECON 2150A/B Full Course Notes
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Document Summary

Imagine all these factors are fixed when we draw demand curve: slopes downward the lower the price, the greater qd, law of demand = inverse relationship between price and qd. Market equilibrium: where demand and supply curves intersect, at any other price, pressures exist for price to change, excess supply = qs > qd, excess demand = qd> qs. Shifts in supply and demand: to do a comparative statics analysis, determine how an exogenous variable affects d or. D + no change s = higher equilibrium p and q: represent this change by shifting in either curve, shifts will change equilibrium, decr. In d + no change s = lower equilibrium p and q: decr. S + no change d = higher equilibrium p and smaller equilibrium q. S + no change d = lower equilibrium p and higher equilibrium q.

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