English 2017 Lecture Notes - Lecture 8: Bodybuilding, Eating Disorder, Flight Attendant

• School: Western University
• Department: English
• Course: English 2017
• Professor: Nigel Joseph

Document Summary

Last time: documentary, eating disorders and slenderness comes from advertising, bordo, contemporary obsession with slenderness is a manifestation of a more deeply rooted ideology than just advertising. It has to do with control and restraint: celebration of the mind over the body, 2 different views, one: directly advertising as cause, other: it has deeper roots. 1: each woman has her routine and set of materials, through her skin she can redesign her image. Products and advertising: every product has its logo on it products advertise themselves, the feeli(cid:374)g is the (cid:373)o(cid:396)e (cid:455)ou (cid:271)u(cid:455), the happie(cid:396) (cid:455)ou"ll (cid:271)e. It is the pleasure of purchasing it: kil(cid:271)ou(cid:396)(cid:374)e"s fil(cid:373) 2: ads are always photoshopped, blemishes demolished, hair fixed, cheek bones fleeced, often models even object to this, north america where ads like this originate, is also where these ads are the most powerful.