Geography 2144A/B Lecture Notes - Lecture 4: Consumer Behaviour, Self-Actualization, World Tourism Rankings
14 Apr 2016
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Document Summary
We travel to certain places because of trends both universal and personal: world tourism rankings; france, u. s. , spain, china, italy, turkey, We connecting our outside experience with our internal sense of. Love is an intrinsic motivation for travel what that means: airports are scenes of emotions, love actually filmed in england, universal, nicholas sparks based in carolina, nights in rodanthe vs. Folly beach: destination depends on those going on vacation parents, parents and children, etc. The consumer as decision maker: motivation socio-economic influences, perception cultural influences, personality and attitude reference group influences, learning family influence. Maslow"s hierarchy of needs: physiological needs hunger and thirst, safety needs security and protection, social needs love and sense of belonging, esteem needs, self actualization. An activities based model of destination choice: marketing variables: information about activities at a destination, motives: life cycle, income, available time, travel experiences, images of destination: activities as attributes.
