History 1807 Lecture Notes - Lecture 28: Calvin Coolidge, Scientific Management, Planned Obsolescence
Document Summary
A business world which is dominated by large companies after the wars. This is corporate liberalism, and the style of laissez faire market style. In the 20s, the individualism which dominated in the marketplace, is started to be funneled through the corporation. That to be a successful individual, one must work in a large corporation. Innovation can be done in a large corporation. A person is sucked into the corporate world working for a team , and is unable to make true innovations. Henry ford is looked at a key figure in the rise of america power. Innovations in assembly line, as it wasn"t for him, we wouldn"t have mass production, suburbia, the emergence of gov building the infrastructure to use the cars (roads, streetlights) Model t was mass produced- economies of scale. He believed market was dynamic, as some years demand will be higher than others.