History 2301E Lecture Notes - Lecture 22: Bruce Fairchild Barton, Protestant Work Ethic, Foam Rubber
2 May 2018
School
Department
Course
Professor
The Roaring 20s – Jan 18
Economic Boom
- Tended to work fewer hours and took home more money
- Have more leisure time so spend money on popular culture
- Technological revolution
o Radio
▪ Funded through advertisement
▪ Starts to bind the country together – a national identity
▪ News can be told immediately
o Foam rubber, cellophane (plastic wrap), rayon, liquid soap
Consumer Revolution
- Nae rads: Capell’s soup, Quaker oats, Kodak aeras
- Feeds into advertisement and selling these products
- Nation-wide department stores: Sears
Aerias are still edded to Protestat ork ethi: you do’t get leisure tie, ork hard, e
rewarded in the next life. Companies want to counter this they turn to Bruce Barton
- Barton created ads to sell toothpaste, dish detergent, other consumer products that had
Christ in the ads
o Ex/ Jesus smiling because he used Colgate toothpaste
- A lot of ads are aimed towards women
o Have prettier teeth and get a husband
Ford Motor Company and the Model T
Henry Ford
- Does not invent the car but perfects the industrialization of the car, makes the car a
consumer item rather than a luxury item
- Within 10 years, car costs decreased 66%, assembled on a factory line
- Ford company created monthly payments – could buy on credit
- Spin off effects
o Highways
o Gas stations – motels – camp grounds
o Legal issues – fines & parking meters – accidents
o Products – paints – glass – leather
o Culture – sex, booze, and gangsters on wheels (get away car) – youth culture
(privacy from parents)
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