Health Sciences 2250A/B Lecture Notes - Lecture 11: American Marketing Association, Social Marketing, Marketing Mix
22 Sep 2020
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Consumed-based: program focused on the priority population"s wants, needs, desires, preferences, and so forth. Marketing: a set of processes for creating, communicating, and delivering value to consumers, social marketing. Is concerned with a financial profit (american marketing association: attempts to change behaviour for improved health or social outcomes. Market: the set of all people who have an actual or potential interest in a product or service, also called the consumer or target audience. Exchange: trading a product for certain costs (financial or non-financial) Items that can be marketed can be tangible or intangible: information, ideas, goods, services, events, or behaviours. Health promo chapter 11 class notes marketing (developing programs that respond to the wants and needs of the priority population: usually done during the formative research process and needs assessment process. Health promo chapter 11 class notes marketing (developing programs that respond to the wants and needs of the priority population)
