Health Sciences 2250A/B Study Guide - Final Guide: Summative Assessment, Data Reporting
29 Apr 2018
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Chapter 14: Evaluation Approaches and Designs – Exam Outcomes
What does formative evaluation focus on and what occurs during this process? What
stage does it occur in?
Focuses on the quality of program implementation and content. It collects data and informs
stakeholders of important findings that could improve a program prior to full implementation
or completion.
Stage: Development
What should occur at the beginning and in the early stages of formative evaluation?
What does this assure and require?
Things such as addressing justification and evidence at the beginning assures that they are
supported by stakeholders and evidence-based, also allowing program planners to make careful
assessments.
Things that should be addressed early in the formative evaluation include capacity which
requires the examination of the competency and ability of those who are implementing and
designing the program.
Briefly describe cost-identification analysis regarding what it's used for and what
evaluators do.
Cost-identification analysis is used to compare different interventions that are available for a
program to determine which would be the least expensive.
Evaluators identify items associated w/ an intervention, determine a cost, total it, and then
compare it w/ the cost for other interventions.
Briefly describe cost-benefit analysis regarding what it's used for and what evaluators do.
Cost-benefit analysis is used to find the dollar benefit received from the dollars invested into
the program to help determine whether a method’s economic benefits exceed their costs.
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determine whether a method’s economic benefits exceed their costs
Briefly describe cost-effective analysis regarding what it's used for and what evaluators
do.
Cost-effective analysis identifies how much it costs to produce a certain effect and assesses
program alternatives or options to determine which will provide the greatest yield per unit cost
to make resource allocation decisions.
What must professionals not due regarding the priority population? What is important
for them do?
Professionals must not assume that members of the priority population hold the same value and
understanding for programs as those designing and implementing the program.
It is important to assure that programs tailor to the wants, needs and values of the priority
population to ensure that programs are more readily accepted and intended outcomes occur.
What are the things that should be discussed during the development of the program?
What do they ensure?
Multiplicity
- Compares single-component programs w/ multiple-component programs that may cater more
effectively to the varied needs of consumers
Support
Inclusion
Accountability
Adjustment
Recruitment, Response, Reach
Interaction and satisfaction
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What is a process evaluation? What is its main purpose?
A process evaluation looks back on the process of implementation and focuses on measures
what went poorly and what went well.
It’s main purpose is to describe how closely the program implementation followed protocols,
how successful it was in reaching and recruiting members, etc.
What occurs during the process evaluation and what is the context focused on? What else
is measured? What stage does it occur during?
During the process evaluation, practitioners track and report how many products were
distributed which equates to the quality of the program, but should not be the sole focus of a
program.
Context is focused on the presence of any cofounding or natural occurring factors that can
affect program participation and results.
Recruitment, reach and response are also measured in a process evaluation
Stage - Routine Operation
How does the element relate to the strategy used? What must evaluators ensure
regarding data strategies?
The element that is evaluated will largely affect the appropriate strategy. Certain elements can
be addressed by one or a combination of strategies. Evaluators must ensure that data strategies
are used appropriately so that data is not extrapolated beyond its natural function.
What does pretesting test and what is it associated with? What is assumed and what are
the most common methods?
When used in formative evaluation, it tests components of a program, products, and services w/
the priority population prior to implementation of the program.
Associated w/ social marketing and health communication. Assumes that program components
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Document Summary
Chapter 14: evaluation approaches and designs exam outcomes. Focuses on the quality of program implementation and content. It collects data and informs stakeholders of important findings that could improve a program prior to full implementation or completion. Things such as addressing justification and evidence at the beginning assures that they are supported by stakeholders and evidence-based, also allowing program planners to make careful assessments. Things that should be addressed early in the formative evaluation include capacity which requires the examination of the competency and ability of those who are implementing and designing the program. Briefly describe cost-identification analysis regarding what it"s used for and what evaluators do. Cost-identification analysis is used to compare different interventions that are available for a program to determine which would be the least expensive. Evaluators identify items associated w/ an intervention, determine a cost, total it, and then compare it w/ the cost for other interventions.
