Kinesiology 1070A/B Lecture Notes - Lecture 20: Inta

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lavenderherring677

20 Dec 2015

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Reminding pre-dispositioned people to be more active. Showing people that they have opportunities to be more active in their community. Signs posted near the escalators and stairs related to heart disease. In terms of abab style that they used. A = sign present b = sign was taken away. They were less likely to use the stairs. If people could maintain the behavior if the sign was taken away. 1 month and then 3 months and they looked at people for 5 consecutive days. Describe what happened over the course of the study in terms of baseline, sign present, removed, one month later and then 3 months later. Baseline = 11% of people using the stairs. Sign present = 18% of people using the stairs. 1 month after the sign was removed = 15% 3 months after the sign was removed = 11%

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Summarize this article in your own words and cite references.

Winnie Mandela Male Sexual Health Clinic Celebrates its 10,000th Circumcision in 2012

Inspiring quotes about innovation and working together plaster the walls at the Winnie Mandela Male Sexual Health Clinic in Tembisa, South Africa, based in a township outside of Johannesburg. But the sentiment is far more than decorationâitâs the heart and brains that drives the clinic to become a model of success.

Using metal cargo containers as low-cost buildings for the clinic, developing the team strategically, creating mobilized outreach community programs, setting up HIV counseling and testing (HCT) as a first separate stage, creating an electronic-based system, and creating a diversity of counseling services are the cornerstones of their successes. âWe are always looking for innovation,â said Helen Kirsby-Green, Director of Operations. âWe are determined to constantly review and change to serve our patients and the community better.â The location for the medical male circumcision (MMC) clinic was carefully chosen near a primary care facility to serve a poor, dense population of 80,000 with squatter camps, people out of work, and a hub of people coming and going. Yet the area has important catchments to bring people in, like a library, schools, hospital, and taxi stands.

But if they had waited for people to come in, they wouldnât have celebrated serving their 10,000th circumcised client on October 26, 2012, after officially opening in little more than one year. They started at 20 clients per day and are now at 80.

MMC clinics are just one tool in the national plan to lower the rate of HIV in South Africa. Multiple studies have shown that circumcision reduces rates of HIV by 60%. But the clinic goes beyond just MMC. It is designed to be a hub of integrated care and counseling that achieves a greater health impact in the community.

Outreach teams are an essential key to success by educating and recruiting patients, generating community demand, and building trust in the community. The teams and their mobile vans reach out to workplaces, labor unions, public places like train stations, taxi stands, shopping malls, and schools. They even go door-to-door, reaching out to shacks in the surrounding squatter camps. In addition to recruiting men to undergo medical male circumcision â an evidence-based method of preventing HIV transmission -- these teams provide HIV counseling and testing and other health services.

The clinic is a smooth set of operations: incoming men are divided into âbuddyâ teams, supporting each other through each efficient step of being registered, counseled and tested for HIV, introduced to the procedure, undergoing health examination, and finally ending with the circumcision. This buddy system in a setting of quality and quantity creates a safe, trustworthy, and nurturing environment. No patient wanders or wonders where heâs to go, and theyâre never alone.

A separate parent-preadolescent program was developed for those younger than 15 years (studies show most adolescents are sexually active at age 15). The mother and child are kept together. Staff has learned that the parent doesnât brief the child beforehand, and that the child doesnât tell the mother about the 48-hr hygiene practices after MMC to ensure rapid healing. So both are instructed at the same time.

Finally each male going through the process is exposed to gender education. Aurum educates boys and men about masculinity and dispels gender stereotypes that are common in the area. The counselors work to build knowledgeable ambassadors in the community, since friends believe what friends say. Itâs an open forum, where older males can overhear the teenâs discussion and learn. Older men also receive messages on reducing multiple, concurrent sexual partners.

Aurum Research Institute launched the Winnie Mandela Male Sexual Health Clinic with funding from PEPFAR through CDC in March, 2012. In October 2012 Aurum circumcised their 10,000th patient, John John Tsietsi Nkuna, aged 40 years.

Match the definitions or complete the statements in the first part of the quiz with the appropriate terms found in the second part.

Definitions/Statements

1. _____ refers to marketersâ focus on a product rather than on the needs of the market.

3. The impact of technology on buyer behavior relates to factors such as ____; the use of technology to engage customers and build relationships; customization of products and promotional messages; and better prices and distribution.

4. In the case of situational influences, this relates to the situation in which or the occasion on which the product will be used, e.g., special occasion or everyday use.

5. In the case of situational influences, this relates to the fact if we are in a store, point-of-purchase displays could influence us to buy something. We could also make unplanned purchases because we remembered something from seeing the brand while we are in the store.

6. This discipline on which consumer researchers draw focuses on society and large groups in society such as family and social class.

7. This discipline on which consumer researchers draw focuses on cultures and differences among cultures.

8. These are temporary circumstances that affect consumer purchase decisions.

9. In the case of situational influences, this refers to the fact that the person and the occasion for which we are buying something influence our purchase decisions.

10. According to the simple model of consumer decision making, reference groups, family, social class, culture, and subculture are among the _____ on buyer behavior.

11. According to the simple model of consumer decision making, motivation, personality trait, perception, and attitudes are among the _____ on buyer behavior.

12. According to the simple model of consumer decision making, advertising, buzz agents, customized messages, social media, and word-of-mouth are examples of ____.

13. This discipline on which consumer researchers draw focuses on behavior in small groups and helps consumer researchers to understand issues such as opinion leadership, diffusion of innovations, and communication.

14. In the case of situational influences, ______ are consumer mood states or physiological state (for example, hunger, thirst) that influence consumer decision-making.

15. The selection of one or more segments by a marketer to serve.

16. Developing a distinct image for a brand in the mind of consumers.

17. This is an effort by a marketer to change the existing perception that consumers have of a brand.

19. ___ segmentation involves segmenting based on variables such as urban, rural, suburb, state, cities, counties, and regions.

20. ____ segmentation is based on variables such as consumersâ lifestyles as indicated by their activities, interests, and opinions.

21. This criterion for effective targeting says that marketers should have some way of deciding which consumers fall into which segments.

22. This criterion for effective targeting says that marketers should be able to reach segments with appropriate media and distribution channels.

23. This is the most popular segmentation system combining lifestyles and values of consumers.

24. This household segmentation model is based on a combination of geographic and demographic information and the principle that âBirds of a feather flock together.â

25. ______ is defined as âsending consumers personalized and prompt offers and promotional messages designed to reach the right consumers and deliver to them highly relevant messages at the right time and more accurately than when using conventional segmentation techniques.â

Terms

A. Positioning

B. Accessibility

C. Anthropology

D. Situational influences

E. Consumption situation

F. Task definition

G. Identification

H. Marketing-oriented

I. Targeting

J. Psychographic

K. Marketing myopia

L. PRIZM

M. Interactive and novel communication channels

N. Sociology

O. Demographic

P. Purchase situation

Q. Behavioral targeting

R. Antecedent states

S. Communication sources

T. Geographic

U. Sociocultural influences

V. VALS

W. Psychological influences

X. Social psychology

Y. Repositioning

Match the definitions or complete the statements in the first part of the quiz with the appropriate terms found in the second part.

Definitions/Statements

1. _____ refers to marketersâ focus on a product rather than on the needs of the market.

2. _____ companies do not try to persuade consumers to buy what the firm has already produced, but rather to produce only products that they know they can sell, thereby satisfying consumersâ needs and turning them into loyal customers. 3. The impact of technology on buyer behavior relates to factors such as ____; the use of technology to engage customers and build relationships; customization of products and promotional messages; and better prices and distribution.