Kinesiology 2250A/B Lecture Notes - Lecture 26: Chronicle Of Current Events, Physical Body, Global Exchange

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Kinesiology 2250a: social foundations of sport and physical activity. Implies you can"t get pleasure out of power/performance sports: how will the value" of (non-sports) p. a. practices be determined. Kinesiology 2250a: social foundations of sport and physical activity: more open to intervention. Current trends pro sports: profit-driven national/global expansion, staging total entertainment spectacles, the goal of the sport hasn"t changed, but the staging of the sport has, e. g. Increasing use of internet and network-based technologies that provide spectator experiences: defining spectators as consumers who are receptive to advertising messages, from pov of corporations, we are treated as consumers. Case 23: the idea of globalization: globalization, world-spanning networks of interdependency. Kinesiology 2250a: social foundations of sport and physical activity: most electronically driven, domains: political, economic, cultural, social, technological. Increasing range and intensification: owed to the internet, amount of information has exponentially increased, google uses our search history to encourage consumption and results in moving less, encourage passive-mediated participation.

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