Societal institutions- persistent patterns of behavior in the context of specific forms of organization: they are institutionally defined. Concepts: societal institutions, economy, commodity, monopoly- monopsony. Importance of: commercialization, spectator sport/ narrative of sport, global sports ideological outpost. Sport in context: to understand sport behavior we examine ways that societal institutions shape, and are shaped by sports and pa practices. Societal institution: persistent patterns of behavior and accompanying forms of organization and regulation, with repeatable forms, must be an institution to define an authority. Importance of university athletics: defined in societal institution. Obesity: government policy, function of the federal government and its influence on sport and health. Important on the allocation of resources: olympic success/ (cid:498)own the podium(cid:499, the machinery used to tell stories about sports, pa, the body , facebook, snap chat, twitter, key narrative machinery. Should we support building a new stadium: economics, media.