Mechatronic Systems Engineering 2202A/B Lecture Notes - Lecture 16: Voice Of The Customer, Astm International, Process Manufacturing
30 Jan 2020
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Customer research is essential to developing any new product or service. Without a complete understanding of your customers" wants and needs, you may be developing a product that is out of sync with your market and ultimately doomed to failure. Particularly challenging for original designs and new product categories. A variety of methods may be used to determine the needs and wants of potential customers: The methods used by most companies to determine customer preferences and needs are highly guarded trade secrets. Requirements should serve to distinguish alternatives from one another during evaluation. Each requirement should identify a unique feature of the alternative. Often difficult because overlapping is hard to identify e. g. , two criteria proposed by a company: Product must provide a smooth ride over rough roads. A universal requirement characterizes an important attribute of all of the proposed alternatives.
