Management and Organizational Studies 1021A/B Lecture Notes - Posslq, Laptop, Decision-Making

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Mark Cleveland

Document Summary

Household decision making: purchases of products or services by an individual or a group of people living in the same residence that may be consumed by others as well as themselves. Household living arrangements: refers to whether or no the person lives with another person or persons and if so whether or not he or she is related to that person or persons. Extended family: consists of 3 generations living together and often includes grandparents, aunts, uncles and cousins. Nuclear family: mother and father and one or more children and a dog. Quebec has the highest number of stay at home dads. Depends on education level, availability of birth control, religion and ethnicity. Marketers must keep their eye on fertility birth rates. World wide women want smaller families (esp. in industrialized countries) Fewer young people to support their elders, some countries want people to have more children (china invert pyramid, few young many old due to 1-child policy)