Management and Organizational Studies 2320A/B Lecture Notes - Lecture 2: Planned Obsolescence, Puffery, Aspirin

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: John White

Document Summary

Ponds homework example: changing opinion on dove, asking the question are they just advertising this way for sales or meeting a certain demographic, the message doesn"t align with doves original campaign, puffery exaggerated past believable, e. g. Elements of marketing arguments: high prices, deceptive practices, high pressure selling, unsafe product, planned obsolescence. Deceptive practices: e. g. prices, this is why there is standards/regulations, e. g. competition act, competition bureau, and advertising standards of. High pressure selling: not likely to purchase but doesn"t enjoy it so not a good long-term strategy, dependant on the consumer. Samsung blowing up: more unlikely not to return. Planned obsolescence: common example, everyone always feels they need to upgrade their iphone. Environmentalism: an organized movement of concerned citizens . (not finished, elements implemented to make the environment better, pollution prevention, product stewardship, design for environment, new clean technologies, sustainability vision. Strategic planning: under the corporate level, there is multiple business units.