Management and Organizational Studies 1021A/B Lecture Notes - Lecture 7: Greeting Card, Cognitive Dissonance, Decision-Making

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Dave Ross

Document Summary

Purchase decisions process stages that a buyer passes through when making choices about which products or services to buy: problem recognition realizing you have a need that you didn"t know about - Perceive a need i. e. your milk has gone bad and now you have a need to buy more: information search find information about what products or services might satisfy the need. Example asking a question to canadian tire and receiving a quick response. Internal search scan memory for knowledge of or previous experiences with products or brands. External (happens when risk is involved, expensive, or has meaning to us). Three types of sources: (a) personal sources (i. e. friends), (b) public sources (i. e. Three types of sources: (a) personal sources (i. e. friends), (b) public sources (i. e. google sources), (c) marketing-dominated sources (i. e. Three types of sources: (a) personal sources (i. e. friends), (b) public sources (i. e. google sources), (c) marketing-dominated sources (i. e. advertising: evaluative of alternatives.