Management and Organizational Studies 1021A/B Lecture Notes - Lecture 6: Greeting Card, Meta-Analysis, Cognitive Dissonance

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 1021A/B
• Professor: Sarah Ross

Document Summary

Part 2 lecture 6: intro to consumer behaviour and. Purchase decision process: stages that a buyer passes through when making choices about which products or services to buy. Consumer purchase decision process: problem recognition i. e. tom is tired of driving his old car. What i currently have is different from what i would like to have: information search i. e. tom talks to his friends and reads consumer. Find information about which products or services might satisfy the need. Internal search: scan memory for knowledge of or previous experiences with products and brands. External search: personal sources (family and friends), public sources (google search), market-dominated sources (advertising: evaluation of alternatives i. e. tom narrows his choices to four car models and lists the advantages and disadvantages of each. Evaluative criteria: objective and subjective attributes that one considers to compare different products and brands.